BUSINESS

Business is a concept, process and activity involving investment that aims at success and profit within an expected period of time. It is conducted and meant for the benefit of those involved in it as investors and stakeholders. Business culture and climate increased tremendously after invention of currency and as the needs, desires and fantasies of man increased in course of time. It can be conducted between and among a small group of people, industries, towns, cities and nations. Agreement, buying, selling, margin, trade, commerce, terms and conditions are a few words related to the idea and practice of business. Mutual trust is essential for any business. Otherwise it cannot be started and continued at all. Everybody starts a business with the hope that there would be an estimated profit or loss only due to it during an estimated period of time based on the expected or unexpected circumstances thereof. Almost every business is a challenge initially because nobody can start a business if he expects it all to happen as per his perfect planning because we cannot predict what happens in near or distant future. Risk is an inevitable factor in all businesses. Businesses without risks are very few.

Every business demands a certain amount of planning and implementation aiming at the target. There is no surety that one that started a business with ultimate planning would be successful and happy and that one who ventured into it in an irrational and illogical manner fails in it. Circumstances may be favourable or unfavourable to our business as we keep going. Patience is very important for one to do business as results and profits do not emerge as per the expectations of the investor always. It may be delayed or may happen earlier than our expectations. One that intends to start a business should not consult multiple businessmen in similar field expecting genuine feedback from them. Even if it is genuine, we may not be encouraged to start a business after getting inputs from various businessmen in the same sector because losses and risks are quite common in every business and we should not be discouraged focusing on these factors only. A certain amount of courage and challenging nature are very important for us to start an existing type of business or a completely innovative one. We should not be apprehensive of competition and competitors while getting into a business. It is good if we can start such businesses in which competition is very low and returns are fast, attractive and sustainable. We can find such businesses through careful analysis and research.

Demand for and supply of a product or service during a given period of time mostly decides our profit ratio proportionately. Profits may not be consistent but volatile. Weather, contemporary social, financial and cultural scenario, the policies and procedures of the rulers, the typical psychology of human beings in a region in a given period of time and market conditions influence the success or failure of our business venture. The formulas, rules and regulations that led to success in a business may not yield similar results in another kind of business. Updating oneself and observing and analysing the existing opportunities and risk factors are very essential to come up with strategies to do businesses differently in a profitable manner. Most of the businessmen get insights from the business ideas of others in their knowledge or access before starting a business. Just like in life, anything may happen in a business. We can celebrate and enjoy if there is expected profit from a business venture. We should not start a business with this assumption. What if I lose everything I invest in this venture due to conditions beyond my control? Can I withstand such adverse situation? We should get honest and carefully calculated answers to these two important questions when we plan to start a business. One that is successful in a business struggles to earn more profit from it. One that lost a lot of time and money in a business or number of businesses gets scared so deeply that one may not dare start another business even if others offer one investment and support. Our impressions on and experiences in a business mostly provoke us to start or end a business abruptly or slowly. Often sentiments influence our business ideas and execution. It is more so in orthodox families. Businesses that are started and run based on great standards and values last longer than those that are started by superficial blokes with exclusive focus on instant profits from a business. One should not start business borrowing money hugely from others. Only selfish and narrow-minded ones can be successful and happy doing many businesses but not ideal ones. Generosity and business do not go together! Business means exploiting others. It is utilizing opportunities, maintaining business secrets.   

The Fundamentals of a Business

Simply business means a requirement and its fulfilment. If A wants a product or service, B provides it at a cost based on some terms and conditions. Both agree to them and abide by them as long as that business relationship is going on between them. Most of the businesses involve the following parameters:

1. Investor/entrepreneur

2. Capital

3. Infrastructure

4. Raw material/required professionals

5. Human resources

6. End product/customer

7. Statutory and regulatory compliance

8. Profit/loss

1. An entrepreneur is one who has a viable business idea. He must believe that he can make profits doing a business in a given period of time or hope that unbearable losses need not be incurred. He plans on what product to make or what service to offer, which has considerable or huge demand in his familiar or unfamiliar circle of buyers and customers. Production, storage, transportation and sale are involved in the case of products. Recruitment of skilled and disciplined staff, adequate training to them time to time and delivering good and socially acceptable services desired by customers is important when it is related to delivery of services. High quality goods or services at affordable rates to all prospective customers must be the guiding principle of an entrepreneur. He must plan well to save money at every level of business to make profits considerably. A business without constant profits cannot offer remuneration and a variety of benefits to workers effectively in the long run. Money is the most important factor in starting and running a business. He may invite the participation of like-minded or financially strong ones into his business venture as partners. Collective planning, mutual trust and perfect execution are needed in this scenario.

2. Capital is the amount of money required to start and run a business in the short and long run. How much capital is required to start and run a business largely depends on the nature of business, costs of infrastructural facilities, statutory obligations, procurement of material required, process and procedure of manufacturing and such other vital elements of making and distributing a product or service? Many entrepreneurs seek financial assistance from governments, voluntary organizations, financial institutions or banks to start a business. They wish to repay the loans by instalments from the profits made during business. Financial institutions don’t encourage defaulters. So, an entrepreneur should know how to spend the working capital judiciously to avoid losses in the business and earn a good reputation for himself or his firm among observers and customers in course of time. Many cannot start businesses just because they don’t have adequate capital to start a business. Many banks do not promote entrepreneurial spirit in poor and helpless people when they wish to venture into new business ideas believing in their capabilities. In the modern times, majority of banks and financial institutions are in favour of rich entrepreneurs, manipulative businessmen and corrupt politicians. They can get things done faster than others. It is not good to spend money hugely initially because our expected results may not emerge as fast as we imagine.

3. Infrastructure is the set of facilities and equipment required to start and run a business successfully in the short and long run. Buildings, furniture, roads, electricity, storage and transport facilities, security arrangements, fuel, food, accommodation, guest relations, statutory requirements are some important aspects of infrastructure. The more the quantity of products or services to be planned, prepared and delivered in a business, the more the infrastructural facilities needed. All these arrangements and facilities look desirable, meaningful and profitable when the business is going on well. It all looks like trash once the business is off for any reasons. A machine, which produced goods worth lakhs of rupees for a few years, might turn unwanted and worthless when it is not in use due to closure of that industrial unit. If infrastructure is like jewels, the products or services being made and offered there are like a human body. Jewels look attractive on an active and beautiful body only. Many entrepreneurs do not invest much on infrastructure after making considerable profits from a business during initial period of time. This is when they fail to meet the expectations of their customers or regulatory requirements in a nation.   

4. Most of the goods we are manufacturing now in millions of industrial units across the world are mostly made from raw material collected from earth. As such, all our industrial development and related prosperity is directly or indirectly associated with the treasures and bounty of nature, which we often fail to remember and acknowledge. Take a food item, a medicine or an instrument of human consumption. Its roots are in earth. We process a multitude of raw materials collected from earth to make them suitable for human consumption ultimately. Crude oil, coal, metals, water, sand, clay, minerals, fruits, nuts, grains are all products of nature. Many industries are started and run in such places where the required raw materials are available abundantly. If raw materials have to be imported and transported from distant places, costs of production of final goods increase tremendously and it largely impacts the profit ratio of any business. In service industries, mostly the knowledge and skills of adequately qualified, trained and updated staff members are utilized to the optimum level by entrepreneurs. Software, hospitals, hotels, transport, customer service, transcription, translation, teaching, editing, writing, consulting, auditing, designing, planning and regulatory compliance are some aspects of works related to service industry. Professionals and professionalism are required highly in any service industry. Satisfying human needs and emergencies with logical thinking and humanitarian approach are essential in service oriented businesses.

5. We cannot imagine any business without the involvement of human resources. From office boy to chairman of a business unit or organization, every recruited and authorized contract or permanent staff member plays a key role at many stages of production of goods or delivery of services. We may run a business with ten or one lakh human resources. The volume and profits of our businesses decide how many human resources we must deploy, how we must pay and treat them and how we must bring order in them time to time through our legally required, morally appreciable and practically possible policies and procedures. Recruitment of the best human resources for our essential needs of production or service facilities, training them ultimately and retaining them as long as we need them for the best results in our manufacturing or service facilities is the core value point in our human resource planning and segment. 

6. Humanity seeks pleasure from possessing and using various products and getting a wide variety of services from experts in various fields. Most of the products blessed by Mother Nature and man cannot be consumed by humanity in their pristine form. Processing and improvement are required. What the consumer, the end user of a product or service, gets for consumption ultimately, is our customer actually? Entrepreneurs struggle to satisfy him making their products and services according to his expectations, interests and fantasies. They standardize many quality processes and procedures to keep the offering very attractive and accessible to their end customers. Satisfying end customers is a Herculean task always!

7. Every civilized nation sets some standards for checking and ascertaining quality of products and services being offered by the organizations operating from their land. Since welfare and security of the people is the primary concern of all nations, the governments concerned establish and authorize many regulatory bodies to regularly monitor the standards of entrepreneurs in their jurisdiction. Any product or service being manufactured and offered by anybody or any firm must meet the standards set by respective governments in various nation states. This is what we call ‘statutory compliance’. It means we must meet the expectations of the regional and central governments in making products and offering services time to time. Authorized regulatory bodies carry out this crucial task of scheduled verification and confirmation of standards. If we ever violate these norms, they may punish us or close our business units.

8.  The very purpose of every business is making profit. We need considerable reserves of money and assets to carry out our businesses confidently, successfully and happily. If there is no profit from a business, we cannot pay our human resources, buy raw material and feel encouraged to continue such business. Profit is possible only when we can sell our products or offer services at a price which is higher than our actual cost of production or arrangement. More benefits, comforts and facilities can be provided to employees, contract workers and other stakeholders only when our profits are substantially good every year. Making profit is the goal of every businessman but he cannot achieve this end result always. Losses may occur occasionally despite the best products and services being offered by an entrepreneur. An entrepreneur should procure, plan and allocate resources very carefully when losses are in the corner. If an entrepreneur closes his business for some inevitable reasons, all those making a living depending on that source of earning suffer immensely. So, it is the moral responsibility of every good entrepreneur to ensure that he is making profits regularly out of the products and services he is offering others. Cut-throat competition is there in many industries now. One can survive in an industry only if one is updating oneself regularly and changing his standards and values as per the demands of the times he is living in.

Good Business

A good businessman is one who accords more importance to the value an end consumer is getting through his products or services. Substantial benefit to consumer must be his primary criterion and profit to him must be secondary criterion. When one is in this orientation of thoughts and acts, one focuses much on offering high quality products and services to end customers at affordable rates rather than making huge profits within a short period of time making and selling low quality products at high rates.

1. Starting and running a good business, among a multitude of rivals driven by low standards and values, is not an ordinary affair. We need patriotism, empathy and idealism to do such businesses bravely and honestly. One doing good business focuses more on the quality of products or services being offered by him rather than illegal, immoral, nonsensical, superficial and artificial branding and promotion efforts.

2. One intending to do good business strives to provide such products and services, which satisfy the basic needs of human beings entangled in poverty, sickness, pain, loss, dislocation and desperation. He makes his products or services minding the financial, social, cultural and regional barriers and problems of the end consumers. His motive is to bring happiness in the lives of those, who have been neglected and suppressed by manipulative rulers and middlemen for long. Generous service is his objective.

Let us consider some examples to understand the nature and volume of good businesses around us.

1. There are some poor folks in hilly regions and remote areas in many parts of the world. They don’t know the actual value of the products or services they are offering to others. They collect many fruits, nuts, honey and grains from their regions and sell them at some price for their survival. Profit or excellence is not their objective in doing a business but what they are selling is just a way of livelihood for them. Millions of uneducated, poor and helpless tribes are engaged in these businesses now also across the world. Educated, manipulative and cruel modern man is benefiting hugely, buying these products at nominal rates from these innocent folks and selling them at high prices to others. Similarly, many poor and helpless people are offering great services to others at nominal rates to make a living.

2.  I wonder observing the prices of some medicines available in India. The prices of Hydrogen peroxide and Riboflavin tablets in India are just one example. We buy them even if they sell them at considerably high prices but they are not doing it. There might be many such other medicines, which are used regularly by many but are being sold at nominal prices across places. Selling essential drugs at nominal prices is a sign of philanthropy, idealism and universal fraternity, on part of governments, companies or humans.

3. Film industry is the best example for a great business in any nation. A multitude of artists and technicians are toiling for months together to make an attractive and insightful art piece of education and entertainment for us investing their superior intelligence, creativity, stress, strain and money. I am able to spend happily for about two hours just spending 40 rupees in my town. No other product or service is offering me this much great value at this price. Feature films are fantastic dreams that delight us grandly.

4. Anybody that is growing, producing and/or selling highly useful products to humanity at large is also really involved in doing a great business. Pure water, milk, eggs, vegetables, grains, fruits, nuts, pulses are just one example. We remain healthy consuming offerings of nature. A farmer or gardener is acting as a benevolent mediator between nature and us in this scenario. Selling them at reasonable prices for all is necessary. A business that contributes to health and happiness of humanity is a good business in any age.

5. Those who sell products or services at reasonable or morally appreciable margins/profits only are commendable. If I buy 10 quality mango fruit from a peasant farmer in my region for 50 rupees, I should sell them for 60 or 70 rupees only to others. I should not change the prices of these mango fruit based on the financial status of my buyers. I may sell it to a pauper for 50 rupees also, not expecting profit from that single sale but not for 100 rupees to a millionaire also. He may have any amount of money but I should not cheat him selling my product at very high price. I may exhibit my goodness selling it at nominal cost to a poor buyer but not my greed selling it at high margin to a millionaire. If I have generosity towards all kinds of buyers that approach me for a quality product or reliable service, they too think and behave the same way towards me when I am down in my business. They offer unexpected good prices for my quality products to satisfy the generous seller in my psyche. When a seller thinks and behaves like a selfish and narrow-minded rogue, buyers treat him similarly when they get a chance. I believe that we can sell a product or service with 10 or 20% increase from its original cost of purchase or production. Not expecting huge margins while selling a product or service is vital for a good business.

6. We should mind quality and quantity parameters at every stage of making a product or service to our end customers. They trust us. We should not be disloyal and ungrateful to their gratitude towards us. Our end customer does not know how we are making a product. If we sell him a bad product or offer him an inefficient service and cause disease, discomfort or death to him that way, directly or indirectly, that sin gets attached to our soul. Any business that aims at and meets this moral standard is a great business.

Bad Business

Selling or offering such products or services, which harm creatures or the environment, in the short or long run, directly or indirectly, knowingly or unknowingly, can be considered bad business in any part of the world. It is quite shocking to know that 90% of the businesses being conducted across the world now can be treated as bad businesses. This trend increased as man’s passion for money kept growing in the modern times. Earning huge money, selling anything to anybody, during a short period of time, telling many beautiful lies and following many illegal and immoral practices, has been the culture of millions of entrepreneurs and shopkeepers of all sizes now. They are not concerned about the health or happiness of end consumers at all. Their one and only goal is making quick and easy money somehow. This trend is prevalent in private, public and unorganized sectors across places. Regulatory bodies accept bribes from entrepreneurs and businessmen of various kinds and allow bad businessmen to thrive doing whatever they like. Corrupt and immoral governments and bureaucrats facilitate this dirty culture. This is why millions of people are suffering from a multitude of physical and psychological problems now.

1. To identify whether a product or service is good or bad to us or others, we can ask ourselves a few fundamental questions: a. Does it contribute to my health or happiness? b. Are they telling lies about the quality and quantity of their products or services? c. If yes, can I get them tested in laboratories or through another established mechanism or system? d. Are there adequate, reliable and accessible facilities to ascertain the true nature and impact of these products or services on humanity, other creatures and environment? e. Are local and national governments honestly and fairly punishing or killing anybody that sells harmful products or offers fraudulent services? f. Are stringent quality assurance measures being implemented in this nation? Most of the people living in majority of the nations now get negative answer ‘no’ to these questions now. Governments are encouraging such businesses directly or indirectly which fetch them huge amounts of taxes and revenues in other ways. Governments are also acting like businessmen in many nations now. They want more money but not the health and happiness of people in their political and administrative jurisdictions. This negligence, immorality and fraudulent nature of governments and public servants at various levels have established the culture of bad businesses. If you check the shops, markets, trade centres and other commercial points in any nation now, what you find is a number of harmful products in beautiful packs and attractive shelves. Cheating has become the fundamental principle of most of the businesses now across the world. Now entrepreneurs are making and selling millions of beautiful but harmful products to humanity. It’s like a fatal cancer of the world.

2. Carbonated drinks, alcohol, tobacco products, spicy foods, oily snacks, bakery items, adulterated foods and drinks of various kinds, food items contaminated by pesticide residues, frozen foods, fried potato chips, pizza, creamy biscuits, low quality chocolates, soft and hot drinks, processed foods and beverages are just some examples for bad products. Many companies and entrepreneurs engaged in these businesses are making huge profits regularly selling harmful products like these. Pepsi and Coca Cola are two great examples for bad businesses across the world. They sell harmful products, decorating them with attractive covers and labels. They misguide customers with false promises and manipulative advertisements through native celebrities. They are doing great business in almost every nation in this world means, all politicians and regulatory bodies are corrupt and unreliable to us the people in these nations. These two companies spend crores of rupees every year for advertisements alone because customers don’t buy their products if they don’t misguide them unbelievably in every possible way. They bribe anybody at any level behind the screen to run their immoral businesses successfully and make huge easy money. Are we living in welfare states now or exploitation and suppression states? All of us are victims in all these nations now.

3. Governments have permitted production and sale of many alcoholic drinks and tobacco products across the world now. Millions of people are dying due to diseases caused by consumption of these harmful products. Dependants of the victims of these products turn into beggars, criminals or sinners. Has the UNO morality and capacity to instruct all the nations in this world to ban any product or service that causes disease, infection or death ultimately to any customer in any region? It is shocking to realize that majority of the millionaires and billionaires in this world are making huge profits contributing to the growth of bad businesses in every nation, directly or indirectly. Stock market is one such example.

4. Many nations are making and selling weapons of mass destruction to other nations. Prostitution is a business involving circulation of billions of dollars, in which majority sex workers or other service providers are essentially victims. Politically influential people, celebrities, criminal gangs and organized business syndicates are thriving, humiliating, exploiting and killing helpless girls and women. Kidnaps, murders, politically oriented assassinations, selling organs collected from inhumanly killed victims, smuggled goods are some other businesses. Scientists, doctors, lawyers, judges, auditors, banking professionals, police and regulatory authorities of various other kinds, in almost every nation, support these businesses, directly or indirectly because they want easy money but not welfare of people there.

5. We wonder to realize that peasant farmers or innocent businessmen who sell healthy products or offer great services to others are not making considerable profits now anywhere but those who exploit them. We call them brokers. I sell a mango fruit to a broker for two rupees because he makes me sell it creating such artificial environment. He sells it to an end customer for 10 rupees. As a peasant farmer, I am the loser. As an end customer, he is also the loser. If you observe the scenario of multiple businesses and huge profits in India now, for example, you would realize that manipulative, cruel, immoral and illegal middlemen are controlling the markets of many products and services. This is why innocent farmers are committing suicides and ordinary businessmen are going out of this risky business scenario in no time. Politicians never hang these criminals and sinners publicly in any nation because they are creating and continuing such culture directly or indirectly. So, now, a profitable business means one, in which you can cheat and threaten any number of innocent and intelligent customers alike powerfully. You should kill if anybody is selling a quality product at affordable prices or offering a humane service to others kindly. Only adulterated products and immoral and illegal services must be available in any part of a nation. Strong business syndicates, at local, state and national level, run these businesses ultimately and control governments and people indirectly. They kill members of regulatory bodies or representatives of governments, if they question them or block their immoral business flow anywhere. This is the actual scenario of bad businesses in almost every nation. Anybody can die, with any disease or distress, in this polluted, corrupt and cruel business environment, where a few good people cannot plan and withstand the pressures and attacks being perpetrated by criminals and sinners at various levels. The primary cause for pain in this world now is wrong people becoming very rich and influential doing bad businesses.            

Reasons for Failure

1. Lack of complete knowledge and practical exposure to a business often leads to failure. What looks feasible, possible and profitable at surface level might not be so when we get into a business actually.

2. Non-availability of adequate or quality raw material, disloyalty and fraudulent nature of human resources working at various levels and inability to meet the high expectations/fancies of customers.

3. Increasing costs of production, decreasing profit margins, cut-throat competition, volatile market conditions, unfavourable domestic and international demand parameters and union culture of employees.

4. Almost every business firm operating from a region has to adhere to the regulatory norms of the countries concerned. Businesses fail when governments don’t check the stark realities at ground level.

5. What was in demand one year ago might not be in that status now. Consumer perceptions change in course of time. They avoid buying some products or going for some services altogether.

6. Entry of large-scale industries to produce such goods and offer such services which ordinary craftsmen or service providers did once. Industrialization leads to disappearance of many cottage industries slowly.

7. Massive accidents, natural calamities, invasions by external or internal enemy or terrorist groups, anarchy, widespread poverty across the region, lack of suitable infrastructure and shortage of investments.

8. Inefficiency, corruption and immorality of owners or managements of many business firms also lead to their failure suddenly or slowly. Many public and private firms are getting closed rapidly for this reason.

Reasons for Success

1.  Those that aim at profits only and nothing else get out of many businesses in course of time. Governments, clients and customers like and promote such firms which have great standards and values.

2. Success is not an event but process. Patience is very essential to continue in a business for long. Profits do not emerge on day one as we expect. Those that endure challenges only witness success ultimately.

3. Those that can identify, recruit, train, utilize, retain and reward the best talent in the human resource market can do wonders. In other words, extraordinary HR policies and procedures lead to success.

4. Diversification into multiple businesses is also a good strategy. It is better if we can establish and run such businesses which depend internally for material or otherwise. Self-reliance within the group is great.

5. Improving good relations with our core competitors is a good idea. Extending mutual help in times of calamities and emergencies and sharing ideas about the developments in the industry leads to success.

6. Controlling costs to the least possible limit enables us to save more money and invest it into vital areas of business. We should avoid more spending into segments of unproductive expenditure at every level.

7. Those that satisfy target customers substantially, keeping all promises, do well in the long run. Creating, enhancing and retaining highest level of customer loyalty and satisfaction is essential.

8. Collecting feedback often in all possible ways and resolving each and every reasonable issue, raised by them, at the earliest, is key to success. Neglecting a customer means losing business to that extent.

Contemporary Business Trends

1. Earning huge profit from every sale materialized has become the primary concern of most of the business firms now. They attract customers doing any number of monkey tricks like deceptive ads online and offline, celebrity endorsements, field activities and so on. They don’t focus much on after-sale service. For example: a. They treat you like a king when buying a car paying cash completely. Call them for anything once you came out of their show room after your purchase process. They don’t care you much. b. Insurance and bank executives treat you like a VIP until you buy one of their policies or take a personal loan from their bank. Check how they respond or react to you, later, if you call or meet them.

2. Finance, loan, EMI, discount, cash-back, gift and offer are the buzzwords now among most of us consumers. We are spending a lot of money, borrowing from others, for comforts and luxuries in our personal or professional lives. This is all unproductive expenditure for us. Bad debts are increasing to many banks just because of their liberal lending culture. Lending should be very logical and strict to ensure that we get that money back after some time. On the other hand, people should avoid false prestige and snobbery. We should not go for a loan to any bank or person to the maximum possible extent because there is no surety that we earn money as we plan in a stipulated time or that we live for many years.

3. The focus of Indians and others has moved from quality and peace to fashion and speed. Very few Indians focus on quality of a product or service. They stopped questioning, complaining and fighting against products and services of low standards. They want to do many things fast. This is why many are starting and doing dirty businesses in India now. Example: When tea, coffee, soft drink, snacks or other item is being sold at high and unreasonable prices in the Indian Railways by many unscrupulous hawkers, nobody is questioning them. They are selling worthless quality and quantity of tea for 10 rupees. They are selling many products at high rates. Corruption is prevalent in the Indian Railways. We are bearing with them. So, many vendors and hawkers are treating us like brainless idiots, who accept any item at any cost. Then, instead of attending a Yoga class for peace of mind, many are remaining online or going to parties often. Entrepreneurs are making such products and offering such services which are instant but unreliable.

4. Huge profits are in those businesses now through which millions of fools can be misguided and cheated publicly. Those selling liquor, tobacco products, unhealthy and adulterated oily and spicy foods and packed items, gold, ornaments, fashionable gadgets are making more money than those selling milk, rice, pens, pencils, vegetables, fruits, books, medicines and many essential commodities. Governments are encouraging bad businesses more than good businesses. Business means public exploitation now in India.

5. Sensationalism has become a part of many businesses now, especially online. Example: Recently ‘Freedom 251’ has made most of the Indians mad because that set of rogues announced that they would give us a smartphone with many wonderful features for 251 rupees only, which is practically impossible. Many could not register for it online because they don’t have such strong server capacity to withstand pressure of millions of online bookings within seconds. After some registrations were made somehow, they said they would start distribution of those handsets in May or so. It is like having one kilo of rice with us and inviting five crore hungry and crazy people for an excellent dinner at two rupees only in our hut. They would offer dinner after two months. Even more surprising and insulting point of concern for sensible Indians in this episode is Manohar, the defence minister of India, inaugurating this scheme somewhere. I think that we should hang Manohar and the promoters of this scheme publicly if we are sensible people in India at all. We are not doing so because we are worthless idiots basically. So, such nasty and crazy entrepreneurs are starting and doing such dirty businesses in India now. Why should they make millions of Indians fools and idiots announcing such scheme which is not possible, in reality and which cannot be done instantly. A crazy offer must be cleared within days just like we eat fast food within seconds. If you delay it heavily, you would be treated as a criminal and sinner by sensible folks in this world. If we don’t hang fraudulent businessmen and those promoting such worthless businesses, our country turns into a dustbin of sellers and buyers. Anybody can sell anything. Many buy it crazily.

Insights

1. Good businessmen think of the benefit they are giving to end customer. Bad businessmen focus on profit only. They sell any product or offer any service that brings them huge profits in no time.

2. If entrepreneurs and investors in a nation or region are unable to conduct business fairly and legally, most of it is due to the corruption and immorality of the governments and regulatory bodies concerned.

3. The best business plan should start from assessing all possible and imaginable risks in the business to be started and practically possible and financially viable solutions to them in the short and long run.

4. Stress, strain, confusion, depression and disorder are integral components of majority businesses in this world because many factors that influence almost every business are not in our direct or indirect control.

5. The awareness and questioning attitude of consumers keeps contemporary businessmen alert. They focus on high quality and reliability of their goods and services only if consumers demand them always.

6. Most of the businessmen earn profits because of maintaining some business secrets. There are many such businesses also which anybody with common sense, patience and hard-working nature can do.

7. Businessmen with vast knowledge and information about what is happening in their and other business sectors can plan and run their businesses more effectively than those who are foolish and outdated.

8. Running a business with inevitable losses is avoidable. It is good to close any business informing all stakeholders quite in advance so that they can make alternative arrangements for their livelihood.

9. Emotional balance is very important for those at key positions in any organization. They should control their moods and ego while interacting with others in any context in a written or spoken form.

10. All policies, procedures and systems must be fair, easily accessible and understandable when applicable to employees and workers in a workplace. Otherwise it affects the morale of stakeholders.

11. Deviation from norms and irregularities are quite common and inevitable in any work environment. We should not aim at 100% perfection in everything because humans and others never reach that level.

12. Absolute trust in any staff member, person, system, supplier or customer is always avoidable. We should keep appropriate checks and balances in place everywhere always to ensure order in what we do.

13. Doing such business in which there won’t be much stress, risk and pain is preferable to doing such business where high levels of stress, risk and pain are common. No use of money when we are unhealthy.

14. The patience levels of entrepreneurs should be increasing in proportion to the growth ratios of their businesses. They must know how to punish wrongdoers and encourage achievers perfectly quite in time.

15. After a stage in business, it is not fame and money that give satisfaction to entrepreneurs but joy they are able to bring in the lives of many that are depending on their businesses directly or indirectly.

16. Those with spiritual knowledge do businesses in a righteous manner as they are scared of God. They plan and do many possible things in a morally appreciable manner to satisfy their active conscience.